Surely one of the worst frauds perpetrated on American non-fiction readers is The Art of the Deal. One hundred percent ghost written, by an author, who now fully discredits his own work; it details a protagonist who never existed, who puts forth a gospel he never had the first clue about and had as much to do with his personal approach to business as a comb to my personal appearance.
Talk to any of Trump’s wretched core for even a couple of minutes and one will fully appreciate how important the idea of his obsessively cultivated business acumen is to his credibility as POTUS. Ask about any of Trump’s countless list of peccadillos and the first fall back will be “well he’s a businessman, not a politician.” “Being so successful in business, he’s always played by his own rules” has become a Fox/AM favorite, regurgitated by his defenders. And the myth of Trump the business titan started, proceeded and has been largely sustained, through thick and thin, by the Art of the Deal. Indeed, of all the lies Trump has used for the clothes of his smoke and mirrors existence, none is more enduring than the 1987 bestseller Tony Schwartz, it’s real author, deems the worst mistake of his life.
But what makes it so odious? Why is its principle narrative so skewed, so inaccurate that it is actually used as a principle basis for indicting its protagonist based wholly on the dichotomy between the words on its pages and the public record of his actions? Let’s explore that.
Negotiation is based on the principle of enforcement. That is, both parties assume that once a deal is reached its provisions will be carried out to the advantage or disadvantage of each party. Without the acceptance by each side that whatever they agree to will actually be reliably maintained there is no point to the exercise. Now, the underpinning of these guarantees can take various forms. Under the best of circumstances the honesty and mutual respect of each participant can be enough…. a simple handshake can underwrite the entire enterprise. More frequently, certainly these days, paperwork and legal strictures are required to assist good faith. But much of the time the free market and the benefits of best practices does the job.
As a businessman for near 30 years, who has done countless deals, I can tell you there are two main reasons to uphold your end of the bargain. First, screwing clients takes a lot more time, effort and stress than keeping them happy. Second, and more importantly, if you don’t care about keeping clients satisfied securing new business becomes your principle revenue source because none of your current customers are recommending you. A very hard way to go.
Which leads us back to the myth of Trump, the great negotiator. I am a big proponent of the “two kinds of people” way of looking at things. For example, there are two types of people in the world… those that excel in english and history, and those that love math and science; ocean people and mountain people; those who live to eat and those who eat to live, etc.
In business this simplistic view would establish those that rely and trust in a handshake and a person’s word, and those more inclined to a contract and its provisions. Trump, has become fully notorious and aptly ostracized as falling into a third, very select category: those who abide by neither, wholly untrustable by word or signature. He is in that tiny, contemptible, universally reviled sliver of a percentage who refuse to honor any agreement, no matter how broad or specific, how lax or detailed.
If one had several years to spend, they could peruse the thousands of legal actions involving Trump for breaking his word and refusing to abide by his legal obligations. Could there be a more depressing task? The stories are way too numerous of companies going under after suffering the misfortune of believing that a signed contract ensured payment in full for services rendered to Trump entities. They leveraged their business to fill an order they “won” from The Donald. They went out on a limb because they thought they had “bagged the elephant” and were heading to the next level. They overextended themselves based on the assumption that they had come to an agreement with the great negotiator, bested the other competitors and proved themselves in his eyes, little realizing they were simply the sucker du jour. They learned the hard way that Trump has never “negotiated” a thing… he has simply agreed to terms he never had any intention of honoring; that’s not deal making, its theft.
It is now a common truth that nary a vendor exists today stupid enough to extend the Trump Organization credit in any form; COD for any goods is now required. This is certain verifiable fact. There are a couple words that most always are applied to businessmen who conduct themselves this way… felon is one, bankrupt failure another. But for one notable exception, however, there is another title…. President of the United States. Cry for your country! BC